Inside Out – Internal Communication for the Digital Age

Whether they see it as a threat or an opportunity, successful organisations understand social media is the future for communicating with customers and stakeholders.

But deciding how to use this wide variety of platforms, such as Twitter, Facebook, YouTube or LinkedIn, to communicate is only half the story. If an organisation embraces the opportunity social media offers to engage with customers more actively, it will be employees who ultimately implement it.

More than ever, employees are the organisations’ public face and with social media they are interacting with a potentially mass and always influential audience.  Managing how employees represent the organisation while maintaining the responsiveness, authenticity and openness these channels demand, is a major challenge.

Solution

Real PR has developed “Inside Out for the Digital Age” to address these challenges.

We have combined 25 years of internal communications and public relations expertise with in-depth understanding of the ever-changing digital world to create bespoke social media strategies which are employee focused.

Through the development of strategy, guidelines, step-by-step implementation and training we help everyone in the organisation to understand their role in taking its message and ethos “Inside Out.”

 

(While we didn't create this video, that accolade goes to the people behind Social Media @ Work, we agree with much of the sentiment.)

Related Content

{c2a_buttons}
{/c2a_buttons}