Every organisations has different needs and sometimes an external PR agency is not the solution. For example:

• You need help finding the stories hiding in your organisation
• Your organisation needs advice and guidelines on how best to use social media
• You need to set up and internal press office for the first time

At Real, we acknowledge that sometimes the best use of your budget is through training or a skills update session.

This could be to help your team to start thinking PR in their day to day roles and helping them to recognise what makes a good story. We have been providing our bespoke "Inside Out" training, which is all about mining the great stories that exist untapped in every organisation, for over 10 years .