Scottish PR Awards Shortlist for Real

Date: 11/10/2013

Judges for Chartered Institute of Public Relations PRide awards Scotland have shortlisted Real PR in two categories this year. Known as the Oscars of the Scottish Public Relations (PR) industry, the awards recognise the very best of PR talent across the country.

The team at Real have been nominated in the ‘Best External Publication’ and ‘Not-For-Profit Campaign’ categories.

Best External Publication

The Best External Publication nomination comes from work with our regular design partners, Dynam, on a project to explain personalisation to both carers and users of Unity Enterprise’s services. As well as producing an accessible brochure for both audiences, it was coupled with a DVD containing a video for each audience.

Read more about the campaign in the Real PR case study section.

Best Not-For-Profit Campaign

Last year, Real PR ran a campaign to raise awareness for the necessity of First Aid Skills in parents.

Real PR was asked by third-sector client, St Andrew’s First Aid, to identify an issue driven campaign which would attract media coverage in the run up to Scottish First Aid Week and position the organisation as the pre-eminent authority on first aid issues in Scotland.

Working with journalist Kaye Adams and the results of a YouGov Survey,  Real PR generated blanket coverage across Scottish newspapers and STV.

A picture of Kaye Adams and her daughter practising first aid

To discover more about the campaign have a look at this case study (coming soon).

Having picked up gold and silver at previous CIPR PRide awards Real PR are looking forward to this year’s awards evening taking place on the 24th October in Glasgow. Real PR Consultant Joe Walton (@babbleoftongues) will also be presenting an award on the evening in his role as CIPR Scotland Secretary.

The PRide awards take place on the 24th October 2013 in Glasgow. 

Company Profile

This is section contains the latest news from the offices of Real PR.

Real PR is a Scottish PR agency established over ten years ago to offer senior level advice to clients across Scotland and the UK.