Scottish PR Awards Shortlist for Real

Date: 11/10/2013

Judges for Chartered Institute of Public Relations PRide awards Scotland have shortlisted Real PR in two categories this year. Known as the Oscars of the Scottish Public Relations (PR) industry, the awards recognise the very best of PR talent across the country.

The team at Real have been nominated in the ‘Best External Publication’ and ‘Not-For-Profit Campaign’ categories.

Best External Publication

The Best External Publication nomination comes from work with our regular design partners, Dynam, on a project to explain personalisation to both carers and users of Unity Enterprise’s services. As well as producing an accessible brochure for both audiences, it was coupled with a DVD containing a video for each audience.

Read more about the campaign in the Real PR case study section.

Best Not-For-Profit Campaign

Last year, Real PR ran a campaign to raise awareness for the necessity of First Aid Skills in parents.

Real PR was asked by third-sector client, St Andrew’s First Aid, to identify an issue driven campaign which would attract media coverage in the run up to Scottish First Aid Week and position the organisation as the pre-eminent authority on first aid issues in Scotland.

Working with journalist Kaye Adams and the results of a YouGov Survey,  Real PR generated blanket coverage across Scottish newspapers and STV.

A picture of Kaye Adams and her daughter practising first aid

To discover more about the campaign have a look at this case study (coming soon).

Having picked up gold and silver at previous CIPR PRide awards Real PR are looking forward to this year’s awards evening taking place on the 24th October in Glasgow. Real PR Consultant Joe Walton (@babbleoftongues) will also be presenting an award on the evening in his role as CIPR Scotland Secretary.

The PRide awards take place on the 24th October 2013 in Glasgow. 

Company Profile

Real PR is working with Nick Priestly, Scotland's best known florist. If you need a case study, arrangement for press use or expert comment get in touch and Nick will be happy to help.

Real PR is assisting Glasgow institution the Ubiquitous Chip with their 40 year anniversary. 

A selection of stock images is available from our drop box site.

Real PR has been helping the Bute Community Land Company (BCLC) with the media strategy around the community buyout of a piece of land on the Isle of Bute.

The BCLC has been actively pursuing  a purchase of Rhubodach Forest as a community owned asset for Bute. The community has the statutory right to buy-out the privately owned forest under government legislation.

For more information on BCLC visit their website or call Ilya Scott on 0141 533 6975.


A Glasgow based Social Enterprise, Unity Enterprise provides a range and quality of services which assist in empowering individuals, enriching their lives and enabling them to achieve positive outcomes.

Their services include carer centres, housing support services, community care, education, training, business partnerships, travel agency, and cafes. Through these services we provide training, work experience, guidance and support, personal development, education and social activities for young people and adults experiencing disabilities and/or social disadvantages.

Real PR works with Unity Enterprise to develop their own communications office while providing ongoing support.

If you are interested in one of Scotland's oldest Social Enterprise please contact us.

Unity Enterprise website


CPA began life essentially as a specialist compressed air engineering company; employing skilled technicians and pipe fitters and concentrating on keeping clients equipment in production.

They offer a turnkey capability to users of compressed air from specification and design through to commissioning and operation.

Real PR is working with CPA on Enershield, an invisible barrier technology that reduces the net energy consumption when warming or cooling an internal environment.

CPA Group website

The Hospitality Industry Trust, known as HIT Scotland, is a Scotland based charity, which raises funds to support and encourage excellence in the hospitality industry.

Through practical support, which includes bursaries, scholarships and industry events, HIT Scotland helps those training to enter the industry and those already within. The overall objective is to help all to their full potential and further enhance and maintain the excellent skillbase within Scotland

  • Please find the latest news from HIT Scotland to the left.
  • For pictures and video files please contact us.
  • HIT Scotland Website.

As well as the latest news we have a number of Scholar case studies and can advise on HIT Scotland suitability for comment on any article do with Scottish hospitality, training and standards. If HIT Scotland are unable to help we will likely know of someone involved who can.

For more information on HIT Scotland please contact Joe Walton at .(JavaScript must be enabled to view this email address) or phone 07968022684.

This is section contains the latest news from the offices of Real PR.

Real PR is a Scottish PR agency established over ten years ago to offer senior level advice to clients across Scotland and the UK.


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