Morag the cow to star in the World’s first 3D dining experience

Date: 04/02/2011

Morag, the highland cow, visited the Ubiquitous Chip in Ashton Lane, Glasgow today (3/2/11) to view herself in 3D.

Her 3D image will form the centerpiece of “Ingr3dients”, the world’s first 3D interactive sensory dining experience, which will take place in the Ubiquitous Chip in March 2011.

Combining the talents of foremost Scottish artist, and longtime friend of the Ubiquitous Chip, Alasdair Gray and digital artist Debs Norton, “Ingr3dients” will see diners interacting with a host of art installations and witnessing the exclusive unveiling of Alasdair Gray’s first digital mural.

3D visual spectacles include appearances of 'Morag', who will be ambling in the middle of the courtyard and a seascape scene featuring leaping salmon.

Guests will go into the courtyard restaurant over an interactive seabed disturbing shell fish and other sea life as they enter. During the meal a flock of wood pigeons will fly overhead.

Normally a resident of Pollock Park where she is part of Glasgow City Council’s pedigree fold of Highland cattle, Morag was chosen to appear in the event as she is an intrinsically Scottish emblem and reflects the couthy character of The Chip. This latest charming addition to The Chip team will appear at various times and places as guests enjoy a selection of dishes from the exclusive Ingr3dients menu

Morag’s visit to Ashton Lane is resonant of the Chip’s history as the building was originally a stable but it has been more than a century since livestock appeared in this hub f the bohemian West End of Glasgow.

Commenting on “Ingr3dients”, restaurateur Colin Clydesdale, said: “We wanted to do something truly unique to celebrate this milestone in The Chip's history. The concept behind “Ingr3dients” includes many of the things for which The Chip is celebrated: visual art, locally sourced Scottish food and a focus on the whole dining experience. In keeping with our reputation as leading the way in the Scottish restaurant scene, this ground breaking collaboration will explore the relationship between 3D art and food for the first time. It is ambitious. We can't wait to see the reaction from our customers.”

”Ingr3dients” will run Monday to Thursday from 7th - 31st of March and around 100 guests will be taken through the experience each evening. Ingr3dients will be repeated again from October 3rd.

”Ingr3dients”has been created in association with Black Bottle Whisky as part of a yearlong programme of events designed to celebrate The Ubiquitous Chips' 40th Birthday. Later this year the restaurant will launch a unique social media challenge and a commemorative book of memories.

Since the restaurant was established on 11th January 1971, The Chip has enjoyed iconic status in Scotland and beyond. Formerly a derelict stable, The Chip was the first establishment to open in Glasgow’s now legendary Ashton Lane thus forming the hub of the bohemian West End. Ronnie Clydesdale made the Chip an instant hit. He was one of the first chefs in the UK to highlight the provenance of Scottish ingredients. The restaurant was always an incubator for Glasgow’s artistic community.

Ingr3dients will cost £49.95 per person (not including wine).


For more information or images, please contact Joe Walton of Real PR at 0141 533 5975 or 07968 022684

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Real PR is assisting Glasgow institution the Ubiquitous Chip with their 40 year anniversary. 

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