Social Media success, as with much in life, relies a lot on timing.

• Use programmes such as Tweriod to work out when your followers/fans are online.
• Plan for events in advance - a little bit of common sense and forward planning goes a long way
• Use social media tools like Hootsuite to schedule updates when you are busy doing something else. But don't use automated tool to create updates, they look sloppy.
• Keep a close eye and monitor external feeds for potential crisis
• Be proactive in dealing with issues to save time later on
• Set expectations - if will take you more than a few hours to get back to someone let them know before they post.
• Share the burden, within and between departments, if necessary
• Listen to your audience and what works for them. Never assume what is right for you is right for them and test your ideas as much as possible