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Social media success means not working to your own schedule
Posted by Joe Walton on 13/01/2012
Social Media success, as with much in life, relies a lot on timing.
- Use programmes such as Tweriod to work out when your followers/fans are online.
- Plan for events in advance - a little bit of common sense and forward planning goes a long way
- Use social media tools like Hootsuite to schedule updates when you are busy doing something else. But don't use automated tool to create updates, they look sloppy.
- Keep a close eye and monitor external feeds for potential crisis
- Be proactive in dealing with issues to save time later on
- Set expectations - if will take you more than a few hours to get back to someone let them know before they post.
- Share the burden, within and between departments, if necessary
- Listen to your audience and what works for them. Never assume what is right for you is right for them and test your ideas as much as possible
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About the Author
Joe Walton is a consultant at Real PR and Secretary of the CIPR Scotland. His main interests sit between communications, psychology and technology.
You can follow him on multiple social networks including twitter and Google+.
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