How should you approach placement (Infographic)

Posted by Joe Walton on 18/11/2011

Product placement has a long history in the USA as this infographic shows.

Everything You Should Know About Hidden Product Placement
Via: Online MBA Advice

In the UK, marketers are finding their way with product placements since the regulations were relaxed last year. The first in Coronation Street, a prime candidate for product placement, appeared only in October.

However, the key to successful paid product placement (as with much of unpaid PR) is finding a natural fit. If you need to force the product into the programme or storyline the chances are it won't resonate with the existing audience. Paid or unpaid the rules predicting success are the same.

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About the Author

Joe Walton is a consultant at Real PR and Secretary of the CIPR Scotland. His main interests sit between communications, psychology and technology.

You can follow him on multiple social networks including twitter and Google+.